Heart of Texas Behavioral Health Network Unveils New Logo

WACO, TX – The Heart of Texas Behavioral Health Network, formerly the Heart of Texas Region MHMR Center, takes the next step of its comprehensive rebranding by unveiling its new logo today.

The agency’s Board of Trustees approved the new logo design at its January 2022 meeting. The design, colors and font will be the standards used for all communications that come from the Texas Certified Community Behavioral Clinic (CCBHC) and its subsidiaries going forward.

“We are excited about our new logo, which represents what we are in the Heart of Texas, which is the Local Mental Health Authority (LMHA) and Local Intellectual or Development Disabilities Authority for Bosque, Falls, Freestone, Hill, Limestone and McLennan counties,” said Vince Erickson, spokesman for the Center. “It also represents where we are going as the leader in behavioral health initiatives—such as coordinated care expansion as a CCBHC and our Crisis Hub construction project.”

The new logo follows the name change to Heart of Texas Behavioral Health Network in December 2021. People can expect to see signage with the new logo at the Center’s properties in the coming weeks.